lead & create
Looking to continue to help lead, inspire, mentor and manage a talented team of product designers.
Corey Robertson is an empathetic and positive UX Design Leader with 25 years of experience building great experiences and high-performing teams. Known for connecting people and ideas, Corey has a proven track record of driving design excellence, from concept to implementation, while fostering collaborative and inclusive environments. He is passionate about mentoring designers, advocating for design's value, and empowering others to find their professional voice.
Corey Robertson
Product Design Strategist
Corey Robertson is an empathetic and positive UX Design Leader with 25 years of experience building great experiences and high-performing teams. Known for connecting people and ideas, Corey has a proven track record of driving design excellence, from concept to implementation, while fostering collaborative and inclusive environments. He is passionate about mentoring designers, advocating for design's value, and empowering others to find their professional voice.
Corey Robertson
Product Design Strategist
lead & create
Looking to continue to help lead, inspire, mentor and manage a talented team of product designers.
Corey Robertson is an empathetic and positive UX Design Leader with 25 years of experience building great experiences and high-performing teams. Known for connecting people and ideas, Corey has a proven track record of driving design excellence, from concept to implementation, while fostering collaborative and inclusive environments. He is passionate about mentoring designers, advocating for design's value, and empowering others to find their professional voice.
Corey Robertson
Product Design Strategist
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
I’m a UX design leader, strategist & empathetic enthusiast that helps companies build great experiences.
Multi-disciplinary Expertise
I'm a highly versatile UX professional, adept at leading design vision, mentoring teams, and bridging cross-functional collaboration to create exceptional user experiences across web and mobile platforms.
Multi-disciplinary Expertise
I'm a highly versatile UX professional, adept at leading design vision, mentoring teams, and bridging cross-functional collaboration to create exceptional user experiences across web and mobile platforms.
Strategic Thinking
I’ve utilized a problem-solving framework to address complex design challenges, leading to the development of solutions that improved user satisfaction and reduced development costs.
Strategic Thinking
I’ve utilized a problem-solving framework to address complex design challenges, leading to the development of solutions that improved user satisfaction and reduced development costs.
Communication
I’ve successfully advocated for user-centered design principles, influencing product roadmaps and driving positive business outcomes.
Communication
I’ve successfully advocated for user-centered design principles, influencing product roadmaps and driving positive business outcomes.
Results Driven
I’m passionate about delivering exceptional outcomes. Persistent and goal-oriented, consistently exceeding expectations and taking ownership of projects.
Results Driven
I’m passionate about delivering exceptional outcomes. Persistent and goal-oriented, consistently exceeding expectations and taking ownership of projects.
Building UX Community
As the UX team’s Culture and Community lead, I fostered team cohesion and shared purpose for over 65 designers across 11 locations through strategic "we-time" initiatives.
Building UX Community
As the UX team’s Culture and Community lead, I fostered team cohesion and shared purpose for over 65 designers across 11 locations through strategic "we-time" initiatives.
Relationship Building
I cultivate strong relationships with stakeholders at all levels, translating complex technical concepts into actionable insights and recommendations.
Relationship Building
I cultivate strong relationships with stakeholders at all levels, translating complex technical concepts into actionable insights and recommendations.
Continuous Learning
I actively seek out new design trends and emerging technologies to stay ahead of the curve. I'm passionate about exploring innovative approaches to user experience design.
Continuous Learning
I actively seek out new design trends and emerging technologies to stay ahead of the curve. I'm passionate about exploring innovative approaches to user experience design.
APPROACH
User-Focused & Data-Driven UX Strategy
As a UX Design Leader, my strategic approach centers on user-centricity, data-driven decisions, and cross-functional collaboration to deliver impactful and measurable user experiences.
APPROACH
User-Focused & Data-Driven UX Strategy
As a UX Design Leader, my strategic approach centers on user-centricity, data-driven decisions, and cross-functional collaboration to deliver impactful and measurable user experiences.
User-Centricity
Leading with Empathy: Driving User-Centered Strategy and Design Excellence.
As a UX Design Leader, my commitment to user-centricity extends beyond simply conducting research. I proactively identify opportunities for user investigation, employing a diverse range of methodologies (e.g., ethnographic studies, usability testing, surveys, data analytics) to gain a holistic understanding of user needs, motivations, and pain points. I champion the integration of user insights throughout the entire product development lifecycle, from strategic planning and ideation to prototyping, testing, and iteration. This involves collaborating closely with cross-functional teams – including product managers, engineers, and stakeholders – to advocate for the user perspective and ensure design decisions are grounded in evidence.
Team Alignment
Clearly articulating the design strategy to foster a sense of shared ownership and collaborative effort across the team.
I believe that a clearly understood design strategy is the bedrock of successful UX outcomes. To achieve this, I prioritize establishing clear and consistent communication channels, including kickoff meetings and accessible documentation, to ensure everyone has the necessary information. I also facilitate collaborative workshops to walk the team through the 'why' behind our approach, encouraging open dialogue and addressing any concerns. By leveraging visual artifacts like journey maps and explicitly linking individual tasks to overarching design goals, I foster a sense of purpose and shared accountability. My commitment extends to proactive stakeholder engagement, ensuring broader understanding and buy-in for the design direction.
Cross-Functional Collaboration
Driving Unified Experiences Through Cross-Disciplinary Partnership.
I champion a collaborative environment where design, product, engineering, and marketing teams work in lockstep to craft truly cohesive user experiences. This involves establishing clear communication channels, facilitating regular cross-functional workshops, and proactively aligning on user needs and business objectives. By fostering a shared understanding and mutual respect for each team's expertise, I ensure that the user journey is seamless and consistent across all touchpoints, from initial marketing outreach to in-product interactions. This collaborative approach not only leads to better user outcomes but also streamlines development processes and strengthens team cohesion.
Data-Driven Decisions
Leveraging user research and analytics to shape product strategy, influence stakeholders, and quantify the impact of design solutions.
I champion a data-informed design process, recognizing that a deep understanding of user behavior and performance metrics is crucial for creating effective and impactful experiences. My approach involves: Strategic Planning: Defining key performance indicators (KPIs) and establishing data collection frameworks at the outset of projects to ensure alignment with business goals. Rigorous Analysis: Employing a variety of qualitative (user interviews, usability testing) and quantitative (analytics platforms, A/B testing) methods to gather comprehensive user insights. Insight Synthesis: Moving beyond surface-level data to identify underlying patterns, unmet needs, and opportunities for innovation. I translate complex datasets into clear, concise narratives and actionable recommendations. Cross-Functional Collaboration: Effectively communicating data-driven insights to stakeholders across product, engineering, and business teams, fostering a shared understanding and buy-in for design decisions. Measuring and Iterating: Establishing feedback loops to track the impact of design changes on key metrics and using these learnings to inform future iterations and strategic direction. By consistently integrating data into the design lifecycle, I ensure that our solutions are not only user-centered but also contribute directly to measurable business outcomes and demonstrate the tangible value of UX.
User-Centricity
Leading with Empathy: Driving User-Centered Strategy and Design Excellence.
As a UX Design Leader, my commitment to user-centricity extends beyond simply conducting research. I proactively identify opportunities for user investigation, employing a diverse range of methodologies (e.g., ethnographic studies, usability testing, surveys, data analytics) to gain a holistic understanding of user needs, motivations, and pain points. I champion the integration of user insights throughout the entire product development lifecycle, from strategic planning and ideation to prototyping, testing, and iteration. This involves collaborating closely with cross-functional teams – including product managers, engineers, and stakeholders – to advocate for the user perspective and ensure design decisions are grounded in evidence.
Team Alignment
Clearly articulating the design strategy to foster a sense of shared ownership and collaborative effort across the team.
I believe that a clearly understood design strategy is the bedrock of successful UX outcomes. To achieve this, I prioritize establishing clear and consistent communication channels, including kickoff meetings and accessible documentation, to ensure everyone has the necessary information. I also facilitate collaborative workshops to walk the team through the 'why' behind our approach, encouraging open dialogue and addressing any concerns. By leveraging visual artifacts like journey maps and explicitly linking individual tasks to overarching design goals, I foster a sense of purpose and shared accountability. My commitment extends to proactive stakeholder engagement, ensuring broader understanding and buy-in for the design direction.
Cross-Functional Collaboration
Driving Unified Experiences Through Cross-Disciplinary Partnership.
I champion a collaborative environment where design, product, engineering, and marketing teams work in lockstep to craft truly cohesive user experiences. This involves establishing clear communication channels, facilitating regular cross-functional workshops, and proactively aligning on user needs and business objectives. By fostering a shared understanding and mutual respect for each team's expertise, I ensure that the user journey is seamless and consistent across all touchpoints, from initial marketing outreach to in-product interactions. This collaborative approach not only leads to better user outcomes but also streamlines development processes and strengthens team cohesion.
Data-Driven Decisions
Leveraging user research and analytics to shape product strategy, influence stakeholders, and quantify the impact of design solutions.
I champion a data-informed design process, recognizing that a deep understanding of user behavior and performance metrics is crucial for creating effective and impactful experiences. My approach involves: Strategic Planning: Defining key performance indicators (KPIs) and establishing data collection frameworks at the outset of projects to ensure alignment with business goals. Rigorous Analysis: Employing a variety of qualitative (user interviews, usability testing) and quantitative (analytics platforms, A/B testing) methods to gather comprehensive user insights. Insight Synthesis: Moving beyond surface-level data to identify underlying patterns, unmet needs, and opportunities for innovation. I translate complex datasets into clear, concise narratives and actionable recommendations. Cross-Functional Collaboration: Effectively communicating data-driven insights to stakeholders across product, engineering, and business teams, fostering a shared understanding and buy-in for design decisions. Measuring and Iterating: Establishing feedback loops to track the impact of design changes on key metrics and using these learnings to inform future iterations and strategic direction. By consistently integrating data into the design lifecycle, I ensure that our solutions are not only user-centered but also contribute directly to measurable business outcomes and demonstrate the tangible value of UX.
Case Studies
Case Studies
Transforming Complex Challenges into Intuitive Solutions
This portfolio demonstrates my expertise in driving impactful UX solutions across diverse industries through user-centered design and strategic vision.
Case Studies
Transforming Complex Challenges into Intuitive Solutions
This portfolio demonstrates my expertise in driving impactful UX solutions across diverse industries through user-centered design and strategic vision.
UX/UI Design
Data-Driven Design
I served as a UX/UI Design Leader on a complex project for the trucking logistics industry. In this role, I collaborated closely with clients to redefine their digital landscape. My expertise was instrumental in delivering a user-centric and accessible dashboard portal solution aligned with the client's business objectives.
UX/UI Design
Data-Driven Design
I served as a UX/UI Design Leader on a complex project for the trucking logistics industry. In this role, I collaborated closely with clients to redefine their digital landscape. My expertise was instrumental in delivering a user-centric and accessible dashboard portal solution aligned with the client's business objectives.
UX/UI Design
Data-Driven Design
I served as a UX/UI Design Leader on a complex project for the trucking logistics industry. In this role, I collaborated closely with clients to redefine their digital landscape. My expertise was instrumental in delivering a user-centric and accessible dashboard portal solution aligned with the client's business objectives.
IA/UX Strategy
Tracking Undergrounding
I helped a large statewide utilities company design and test a web and iOS application for program that was designed to manage the process of undergrounding neighborhood power lines to enhance customers’ service reliability and the energy grid resiliency.
IA/UX Strategy
Tracking Undergrounding
I helped a large statewide utilities company design and test a web and iOS application for program that was designed to manage the process of undergrounding neighborhood power lines to enhance customers’ service reliability and the energy grid resiliency.
IA/UX Strategy
Tracking Undergrounding
I helped a large statewide utilities company design and test a web and iOS application for program that was designed to manage the process of undergrounding neighborhood power lines to enhance customers’ service reliability and the energy grid resiliency.
UX/UI Design
From Silos to Synergy
I led the discovery and strategy portion of the project, facilitating interviews and workshops, creating process flows and architecture maps and directing insights and recommendations for the platform’s future. These served as the basis for further work delivering designs for key screens and workflows across the platform’s primary user groups.
UX/UI Design
From Silos to Synergy
I led the discovery and strategy portion of the project, facilitating interviews and workshops, creating process flows and architecture maps and directing insights and recommendations for the platform’s future. These served as the basis for further work delivering designs for key screens and workflows across the platform’s primary user groups.
UX/UI Design
From Silos to Synergy
I led the discovery and strategy portion of the project, facilitating interviews and workshops, creating process flows and architecture maps and directing insights and recommendations for the platform’s future. These served as the basis for further work delivering designs for key screens and workflows across the platform’s primary user groups.
MY PROCESS
Approach to Success
My design process mirrors design thinking, emphasizing early user understanding through empathy, feedback, analytics, surveys, support tickets, and the product roadmap to define problems effectively.
MY PROCESS
Approach to Success
My design process mirrors design thinking, emphasizing early user understanding through empathy, feedback, analytics, surveys, support tickets, and the product roadmap to define problems effectively.
MY PROCESS
Approach to Success
My design process mirrors design thinking, emphasizing early user understanding through empathy, feedback, analytics, surveys, support tickets, and the product roadmap to define problems effectively.
Define
I collaborate with stakeholders early to define project purpose and scope, ensuring we solve the right problem. Project summaries, problem statements, and personas clarify constraints and user empathy. We align on User/Business Objectives with the team.
Define
I collaborate with stakeholders early to define project purpose and scope, ensuring we solve the right problem. Project summaries, problem statements, and personas clarify constraints and user empathy. We align on User/Business Objectives with the team.
Define
I collaborate with stakeholders early to define project purpose and scope, ensuring we solve the right problem. Project summaries, problem statements, and personas clarify constraints and user empathy. We align on User/Business Objectives with the team.
Research
For redesigns, I document the existing solution with flowcharts to identify pain points. Competitive analysis reveals patterns within and beyond our industry, informing our understanding of similar problems.
Research
For redesigns, I document the existing solution with flowcharts to identify pain points. Competitive analysis reveals patterns within and beyond our industry, informing our understanding of similar problems.
Research
For redesigns, I document the existing solution with flowcharts to identify pain points. Competitive analysis reveals patterns within and beyond our industry, informing our understanding of similar problems.
Design (& Iterate)
I visualize solutions with user flows and low-fidelity wireframes, iterating on strong concepts. Information architecture ensures sound structure. Visual design brings wireframes to life using the design system, considering edge and empty states before prototyping.
Design (& Iterate)
I visualize solutions with user flows and low-fidelity wireframes, iterating on strong concepts. Information architecture ensures sound structure. Visual design brings wireframes to life using the design system, considering edge and empty states before prototyping.
Design (& Iterate)
I visualize solutions with user flows and low-fidelity wireframes, iterating on strong concepts. Information architecture ensures sound structure. Visual design brings wireframes to life using the design system, considering edge and empty states before prototyping.
Feedback
Collaboration and feedback are crucial throughout, from defining the problem to visual design. User testing provides invaluable insights that drive informed design iterations.
Feedback
Collaboration and feedback are crucial throughout, from defining the problem to visual design. User testing provides invaluable insights that drive informed design iterations.
Feedback
Collaboration and feedback are crucial throughout, from defining the problem to visual design. User testing provides invaluable insights that drive informed design iterations.
Feedback
Collaboration and feedback are crucial throughout, from defining the problem to visual design. User testing provides invaluable insights that drive informed design iterations.
Build
Seamless designer-developer handoff relies on early collaboration and consistent communication. We prioritize design system adherence, platform guidelines, and clear asset organization.
Build
Seamless designer-developer handoff relies on early collaboration and consistent communication. We prioritize design system adherence, platform guidelines, and clear asset organization.
Build
Seamless designer-developer handoff relies on early collaboration and consistent communication. We prioritize design system adherence, platform guidelines, and clear asset organization.
Analyze
Getting the solution into the real world and in front of users is the ultimate validation of the decisions that were made. Designing ways to receive in-app feedback is a great way to hear the voice of the user.
Analyze
Getting the solution into the real world and in front of users is the ultimate validation of the decisions that were made. Designing ways to receive in-app feedback is a great way to hear the voice of the user.
Analyze
Getting the solution into the real world and in front of users is the ultimate validation of the decisions that were made. Designing ways to receive in-app feedback is a great way to hear the voice of the user.
Conclusion
There isn’t a one size fits all process that can work for every project. External factors that can influence the process include: timeframe, team composition and budget. I’ve documented the steps and phases of my ideal design process knowing that there’s no set structure for how projects are started or completed. The design process is iterative and almost never linear. The review of feedback and analysis often leads us to revisiting an earlier phase of the process. However, the concepts and focuses of each phase can be used to help build long lasting projects for the world to enjoy.
corey robertson
Bringing 20+ years of expertise to crafting impactful user experiences and cultivating thriving design teams.
wow, this is truly incredible! All I can say is, if this were made available to a larger audience, it would benefit so many more people. I can't thank you enough.
@breveCEO
corey robertson
Bringing 20+ years of expertise to crafting impactful user experiences and cultivating thriving design teams.
wow, this is truly incredible! All I can say is, if this were made available to a larger audience, it would benefit so many more people. I can't thank you enough.
@breveCEO
corey robertson
Bringing 20+ years of expertise to crafting impactful user experiences and cultivating thriving design teams.
wow, this is truly incredible! All I can say is, if this were made available to a larger audience, it would benefit so many more people. I can't thank you enough.
@breveCEO