The Problem to Solve
Our team was asked to rapidly prototype and test conceptual designs for an enhanced, analytics-infused, and innovative freight-matching application -- intended to empower both truck drivers and agents in finding and booking compatible loads.
Combined suite of existing applications and data to create an improved user experience in one tool.
The app gave agents the power to make decisions faster and with more confidence, surfacing insights on initial load.
Improved Business Capacity Owners’ ability to claim workloads by surfacing critical information in one system.
WCAG 2.2 AA standard adherence ensures the portal would be accessible to all drivers and agents.
The Breakthrough Approach
Design System Evolution: Overseeing the development and expansion of a new design system to replace outdated applications.
Leading the design team and developers on strategizes to updated design procedure so it incorporates ADA compliance considerations as early as possible in the process.
Cross-Functional Leadership: Coordinating multiple teams through a seamless migration to the new design system.
Collaborating with the product owner, stakeholders, and team to refine, remove, or redesign features for older applications.
What We Achieved
As a result of our intervention, the company saw a marked improvement in profitability, with more accurate budgeting leading to better resource allocation.
Cash flow management became smoother, and cost reductions were realized in key areas without disrupting operations. The company was able to reinvest those savings into strategic initiatives, driving long-term growth.